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Summary based on 1/1 profiles
Rating
4.56
Reviews
27
Audit for

SOUPAGENCY (BRM House, 310...

Nice result!
Your rating looks pretty well. This score shows that you are treating your company image seriously, there are areas of your image that could get better. If you want to know how to improve your performance click the button below.
Learn more
Analysis details
Duration 1 min
Date 4/3/2024
Learn more about Rating Captain
Result details
Visibility
mdi-chevron-right
Visibility variable always considers all profiles.
Number of profiles
33%
Complete information
100%
Trust Analysis
mdi-chevron-right
Matrix analysis
C
Class
Fresh reviews last quater
0
Quality of reviews
mdi-chevron-right
Replying to reviews
4%
Customer feedback
89%
Tone of expression
89%
Your profiles
google
SOUPAGENCY
See profile
Main complaints Artificial intelligence analyzes negative comments to give you a better understanding of what can be improved. This module shows the percentage of negative reviews that relate to three important aspects of ecommerce operation - product quality problems, delivery problems, customer service problems. The results of a given category mean the percentage of all negative responses, e.g. 43% for customer service means that 45% of all negative responses refer to the quality of customer service.
Product
67%
Delivery
0%
Customer service
100%
This feature is powered by
Google competitors This data is based on categories provided by Google and can be confusing (we don’t have any control over it in beta version). It is only intended to sketch where you are in the context of the competition.
OCPR - Marketing Age...
5
149
awmedia.marketing
5
113
Talk To Media
5
104
Keywords The keywords provided are not subject to semantic analysis and can be confusing. They are displayed based on their frequency of occurrence.
couldn t be happier
e com growth hub
ve had the pleasure
they didn t
they could do
to get in
Visibility
Result details
Visibility
Number of profiles
Complete information
Trust Analysis
Quality of reviews
Number of profiles Learn more
1 /3
Profiles
This number shows how many profile you are using. It is important to be visible for your audience. Our research shows that you should be visible at least on three platforms including Google.
It could be better.
One or two profiles is not enough to give your customers chance to hear their voice. Please read the article to improve your performance.
SOUPAGENCY
Complete information
Learn more
This data inform how well your profiles are filled up. The greater the degree of completion of the profiles, the more convenient the client is.
Super!
You can have some gaps here and there, but we can see that you try to be transparent for your customers. If you need more information about these statistics please read the article to improve your performance.
1/1
Name
SOUPAGENCY
1/1
Description
SOUPAGENCY
1/1
Localization
SOUPAGENCY
1/1
Multimedia
SOUPAGENCY
1/1
Contact
SOUPAGENCY
Trust Analysis
Visibility
Result details
Trust Analysis
Trust matrix
Fresh reviews
Quality of reviews
Trust matrix Learn more
Class
C
You should work on it.
You have nice reviews to rating ratio. Your customers leave both positive and negative feedback, be sure to respond to all of them.
Reviews - It is beginning.
You really need to work on this. You can find helpful resources under the learn more button.
Rating - Really nice score.
This result shows your customers that you run a credible business. Nevertheless, it can be even better. Please read the article and learn how to improve your performance.
Rating
4.56
Reviews per profile
27
Detailed data about rating and reviews
Star rating over past year
Quantity of reviews over past year
Fresh reviews per profile
New reviews
last quarter
0
Learn more
It could be better.
Less than 9 reviews per 3 months is a really poor result. Please read the article to understand how to improve your performance in this area.
Quality of reviews
Visibility
Trust Analysis
Result details
Quality of reviews
Trust matrix
Fresh reviews
Replying to reviews Learn more
Responses
Our research shows that it is good practice to respond to all comments. We assumed that the response to 30% of all reviews is the minimum that a business who cares about customer experience activities should meet.
You should work on it.
Try to respond to your customer's feedback. Even on the positive ones. Please read the article and learn more.
Time of response
Less than a day
Great!
Your customers are treated well. Your company focuses on contact with customers. Good job!)
Detailed data about replying to reviews
Percent of responses
over past year
Customer reviews Learn more
Average amount of text
421 letters
It could be better.
Longer reviews mean more trust in your future customer's eyes. Try to work on this a little more. Please read the article and learn more.
Number of reviews without text
3
reviews
without text
This indicator shows the percentage of reviews with no text (where a customer gave a star rating but didn't write anything). Our analysis shows that your credibility increases if at least 50% of ratings have text.
You nailed it!
You have really engaged customers! Keep that high results and your audience will perceive you as reliable.
Multimedia – UGC
No
0 reviews
with photos
Not only words.
Sometimes an image is more valuable than thousands of words. Try to encourage your customers to leave some videos or photos to give other social proofs. Please read the article and learn more.
Tone of expression Learn more
Impact of negative reviews
Most customers look at negative reviews about your store first. Having negative reviews isn't a bad thing - it indicates your business is trustworthy and ratings and reviews aren't being bought. According to our research, the range of negative reviews between 2.5 and 7.5% has a positive effect on the image of the business.
Too much negative reviews.
You have to encourage your happy customers to leave a comments. Please read the article and learn how to do it.
Sentiment
positive
neutral
negative
It could be better.
Your customers are divided. There are some things you can do to improve these results. Please read the article and learn more.
Examples of negative reviews
https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSURjNXVfWnhnRRAB!2m1!1s0x0:0x7b589e8c1a49c5f4!3m1!1s2@1:CIHM0ogKEICAgIDc5u_ZxgE%7CCgsIvs-Z_gUQ0I6ADg%7C?hl=en-US
James Digva
I had a chat with Amanda from Soup and it seemed as though they were the answer to my prayers. She thought that they would be able to achieve a Facebook ROAS of 3-4 for the e-commerce side of my business. I specifically said that we would need to it to be 3 to justify paying them and she said it wouldn't be a problem. Unfortunately they didn't achieve anything like the results they had promised and only really achieved similar to what I was already doing as a self taught user. This was frustrating but in itself not the main issue. They gave it a good attempt and that was the best that they could do. My issue is that when it came to ending the contract after 5 months I believe and well over £10k of retainer fee they allowed the contract to end before the notice period had expired. Which I think was the least they could do given how poor the performance of their service was vs. the promised outcome. However because it was part way through a month they refused to refund the £1250 pro rata retainer fee. Personally I just think that's bad form, quite greedy and totally lacking integrity and for that reason I would advise against working with them. Poor performance and dishonest, why would you want to work with them. They've also changed their name and website since and disabled Facebook reviews. They've banned me from their Facebook page for commenting truth on their ads, rather than face up to it and resolve their bad service. Since leaving some public reviews I've had other clients of theirs contact me to say they had or are having a similar experience. Proceed with caution. In response to your reply.. what nonsense, utter lies to defend your awful work and over promises. Bullying and harassment, please do post some proof of that. Back up your false claims. Your copy was terrible and completely off brand and you completely lacked any decent execution of your proposed strategy. We stuck with you as kept filling us with empty promises of results 'just' about to come in and we were hoping your ridiculous fees would finally pay off. They didn't, but thankfully under our own internal management we're now seeing performance far beyond that of your supposed professional agency.
See review
https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSUQ2cS1xRzZRRRAB!2m1!1s0x0:0x7b589e8c1a49c5f4!3m1!1s2@1:CIHM0ogKEICAgID6q-qG6QE%7CCgwI59uRiwYQ4KKlkAI%7C?hl=en-US
Grace Machon
I was recommended this agency and was very disappointed as I had to email multiple times to get in contact then found them to be quite uninterested.
See review
https://www.google.com/maps/reviews/data=!4m8!14m7!1m6!2m5!1sChdDSUhNMG9nS0VJQ0FnSUMyb19tRTVBRRAB!2m1!1s0x0:0x7b589e8c1a49c5f4!3m1!1s2@1:CIHM0ogKEICAgIC2o_mE5AE%7CCgwI57KlkwYQ-M_gqwM%7C?hl=en-US
Sally Wilson
Soup are very enthusiastic at the start, sending gifts and compliments your way. I thought their fees were expensive for what they delivered. We had various people working on the account over the months - some would come and go, different people on Slack and 'managing' things without any real explanation or update. I found them difficult to get in touch with - my emails and requests for a phone call were ignored. Performance was below average, many mistakes were made in terms of copy and audiences. One ad asked Facebook users to "catch the bug" right in the middle of COVID-19 lockdown! Briefs were ignored, constant mistakes to highlight, it took so much time and money and the results could easily have been achieved without them. Overall, we probably lost money and I found there to be empty promises, a lack of care or attention to detail. ROAS of 1-2 really isn't going to cut it especially when their fees are thousands of pounds each month. They are quick to blame everything else instead of taking any responsibility. Avoid. It all felt very unprofessional and amateur.
See review
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