Strona główna Raporty Blog Polityka prywatności
Angielski
Polski
Szwajcarski
Strona główna Raporty Blog Polityka prywatności
Blog
mdi-chevron-left Back to main blog
Customer Satisfaction
11/05/2021
Why longer reviews are considered more useful?

Over 90% of Internet users look for information about a given company before they use its offer. Consumers prefer to read longer reviews because they are more authentic and detailed. A longer review is more likely to contain information that is relevant to the consumer.

 

Longer reviews usually refer to a specific situation related to, for example, customer service or the use of purchased item. Such reviews can reveal a lot about your business to consumers, and they are the ones that consumers find most helpful*.

 

Longer reviews provide valuable analysis material for the company. With a detailed description of the situation, you get an answer to the question of what your customers pay attention to, what is important to them, what advantages and disadvantages your offer has, whether the customer service is good enough, and much more. With extensive feedback, you can then take action to eliminate problems and increase sales.

 

* https://www.powerreviews.com/insights/complete-guide-ratings-reviews-2021/ 

Katarzyna Chomąt
Related articles
Review Management
What is the impact of the number of issued reviews on the average rating?
18/05/2021
Customer Satisfaction
What is User Generated Content and why should I care about it?
11/05/2021
Customer Satisfaction
Why longer reviews are considered more useful?
11/05/2021
Review Management
Why not to delete negative brand reviews?
11/05/2021
We use cookies to provide the best possible service.
Zapoznaj się z naszą polityką prywatności.
Zgadzam się