Powered by
Home Reports Blog Privacy policy
mdi-chevron-left Back to main blog
Review Management
Why is it important to care about a steady flow of new brand reviews?

When users choose your business profile on Google, they want to see a regular flow of reviews on your business as they want to make sure your product or service is still a good product or service. 


Current reviews are also important for SEO reasons. Remember that a steady flow of positive reviews can affect your position in search results. For many brands, SEO and Google Shopping are an important part of their customer acquisition strategy. What’s more, according to Google, ads that include customer reviews achieve a 17% higher click-through rate than ads without reviews*.


It follows that keeping ratings is an influential factor when a consumer chooses the right company. Therefore, your task should include a regular investment in obtaining reviews from your customers to encourage potential customers for choosing your business.


* https://www.powerreviews.com/insights/complete-guide-ratings-reviews-2021/

Katarzyna Chomąt
Related articles
Review Management
What is the impact of the number of issued reviews on the average rating?
Customer Satisfaction
What is User Generated Content and why should I care about it?
Customer Satisfaction
Why longer reviews are considered more useful?
Review Management
Why not to delete negative brand reviews?
We use cookies to provide the best possible service.
Refer to our privacy policy for more info.
I agree