Over 90% of Internet users look for information about a given company before they use its offer. Consumers prefer to read longer reviews because they are more authentic and detailed. A longer review is more likely to contain information that is relevant to the consumer.
Longer reviews usually refer to a specific situation related to, for example, customer service or the use of purchased item. Such reviews can reveal a lot about your business to consumers, and they are the ones that consumers find most helpful*.
Longer reviews provide valuable analysis material for the company. With a detailed description of the situation, you get an answer to the question of what your customers pay attention to, what is important to them, what advantages and disadvantages your offer has, whether the customer service is good enough, and much more. With extensive feedback, you can then take action to eliminate problems and increase sales.