The power of online reviews to influence purchasing decisions is so great that sellers should develop strategies to obtain, monitor, and display reviews in various places on the Internet. This is because the reviews are seen by buyers as a reliable source of information about the business. Consumers often approach them as friends' recommendations, which is why ratings and opinions can be a competitive advantage.

Research shows that the first 5 product reviews have the greatest impact on conversion, so it's important to ensure a steady flow of positive feedback. To do this, encourage your customers to rate them on the platforms you choose *.

Tip:

Focus on achieving and maintaining a score between 4.5 - 4.8 stars. This obviously means a certain amount of negative reviews, but you should know that negative reviews help build credibility with consumers.

References:

* https://spiegel.medill.northwestern.edu/_pdf/Spiegel_Online%20Review_eBook_Jun2017_FINAL.pdf